Project Experience
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Operation New Hope
OPERATION NEW HOPE | Community Engagement Director
Objective
Create, develop and manage all marketing initiatives to increase organization awareness, donor engagement, and community support for a nationally-recognized nonprofit with a 20 year history.
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Accomplishments
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Transformed website and all digital channels to focus on client success stories, rather than the root problem of incarceration.
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Increased website traffic by 60%, Facebook acquisition by 340%, and audience engagement by 550%.
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Built custom CRM from scratch with assistance of outside vendor and consolidated 10 unique internal databases of clients, donors and advocates.
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Created grant tracking process and built email marketing automations that tripled total annual donations and raised $1M+ in 18 months.
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Incorporated a subscription-based philanthropy approach, allowing the organization to capture a donor stream previously unreached.
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Made front page of major news outlets 6 times in July 2019 with high profile visits by White House representatives, as well as House of Mandela.
Special Acknowledgment
CITIZENS HIGH SCHOOL | Director Of Marketing
Objective
Modernize a 40 year old legacy distance-learning institution through visual, digital and structural transformation.
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Accomplishments
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Comprehensive rebranding initiative, coordinating work with freelance design professionals.
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Creation of over 200 web pages of digital content on 4 distinct web properties.
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Consolidation of various contact databases into ActiveCampaign, reducing tech stack complexity and cost.
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Design and assembly of email campaign automations for Customer Journey, including nurturing and sales elements for enrollment pipeline.
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Brought website analytics in-house for better reporting and reducing dependence on outside consultants.
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Increased active enrollment by 18% and doubled website visitor to student conversion rate, for enhanced ROI.
Letter of
Recommendation
